Faculty of International Business Research areas

Accounting and information Systems (AIS)

Financial Accounting and Reporting Systems

• CSR Systems in financial institutions
• Integrated reporting
• Digital reporting
• Sustainability reporting

Accounting Information Systems and Data Security

• Big Data database and artificial intelligence applications
• Blockchain technology
• Data analytics
• Cloud technology
• Cybersecurity in accounting
• Machine learning in accounting

Auditing and Assurance of Computerized Systems

• Assurance on soft data and electronic systems
• Use of data analytics in auditing
• Auditing technological risks
• Continuous assurance
• Auditing in the Big Data environment
• Auditing blockchain
• Forensic accounting
• Role of artificial intelligence in auditing

Management Accounting and Control Systems

• Design of management control systems for decision making purposes
• Automation of control systems
• Management systems in the digital environment
• Enterprise Resource Planning (ERP) systems
• Agile accounting

Human Resource Management (HRM)

HRM Research practices topics

• Staffing
• Career Management and talent management
• Compensation and rewards
• Performance Management
• Development and Training
• Strategic HRM
• Interdisciplinary topics (e.g. employer branding)

International HRM

• Diversity in Human Resources and its implications
• IHRM practices
• HRM in the global context
• Comparative HRM

E-HRM and HRIS

• HR Information systems
• Industry 4.0 and its implications on HRM

Employee Relations

• Workplace Safety
• Employee relations in Egypt
• Workplace disputes and conflict management
• Industrial relations
• Employability skills

Investment and Finance

Entrepreneurial Finance

• Private equity & venture capital
• Financial Technology (FINTECH)
• Startup valuation

Behavioral Finance

• Investor sentiment
• Behavioral Corporate Finance
• Behavioral Asset Pricing Model
• Social Interactions and Investing

 Quantitative Finance

• Market microstructure
• Risk analysis models.
• Startup valuation Models
• Blockchain and Bitcoins currency
• Models for Anomalies Studies

Investment

• Investment Portfolio Strategies
• Alternative Investments
• Mutual funds & exchange traded funds
• ESG investing and style investing Strategies.

Corporate Finance

• Capital Budgeting
• International financial management
• Corporate governance & corporate social responsibility
• Financial Distress and Corporate Restructuring

Financial Services Industry

• Credit Management
• Insurance
• Microfinance
• Leasing and factoring
• Consumer finance
• Securitization and Sukuk Issuance

Management and Organizational Behavior (MGT)

Strategic Management

• Corporate strategy
• Strategic alliances
• Change management
• Strategic leadership

Management theory

• Organization Theory
• Management theory
• Decision theory
• Comparative management
• Stakeholders theory
• Management thought

Management -related topics

• Decision making
• Management Information systems
• Creativity and Innovation
• Talent management and intellectual capital
• Business ethics and social responsibility
• Excellence Management

Organizational Behavior

• Contemporary issues in OB
• Micro-organizational behavior
• Dark side of OB
• Managing deviant behaviors at work

Marketing and International Business Studies

Marketing Mix – Related Topics

• Product Innovation
• Pricing-Related Topics
• Retailing
• Mass Media VS Interactive Media employment
• Managing Promotional Mix
• Service marketing.

Brand Management

• Measuring and Managing Brand Loyalty
• Customer Satisfaction and Brand Loyalty
• Service quality and Brand Equity
• Brand Awareness and Brand Equity

Entrepreneurship

• Entrepreneurship & Venture Decisions
• Entrepreneurship & Venture Performance in Emerging Markets
• Entrepreneurship & Small Business
• Entrepreneurial Marketing

Marketing Ethics

• Marketing Ethics and Marketing Strategy
• Marketing Ethics and Social Responsibility
• Marketing Ethics & Sustainability

Marketing Information Systems

• Big Data and Customer Preferences
• Big Data Analytics
• Challenges and Opportunities with Big Data
• E-marketing

Customer Relationship Management

• Customer Relationship Management and Customer Retention
• Customer Relationship Management and Knowledge Management
• Customer Relationship Management in Service Organizations

International Business

• Global Advertising
• Marketing strategy and Geographic Expansion
• Digital Marketing and Internationalization
• Multinational Corporations Case Studies
• International Marketing